I'm a Senior Product Engineer atzeroheightin London, owning features from insight to iteration.
zeroheight is the source of truth for your design system. It gives product teams the tools to manage and maintain their design system, increase component adoption and support delivery of design tokens for some of the biggest companies in the world.
Previously, a Senior Full Stack Software Engineer and Tech Lead atZegoleading the technical direction with micro frontend architecture, mentoring engineers and organising the frontend guild. Worked with Python - specifically Django and FastAPI. Maintained GraphQL APIs with clients using Relay.
Even longer ago, I worked with C# .NET and ASP.NET MVC in New Zealand, building assets for digital signage used nationwide and modernizing legacy codebases with React and .NET.
Here's a non-exhaustive list of some of the projects I've had fun building as Product Engineer.
Features of package adoption, component usage tracking and token literal tracking over time. It provides quantitative metrics for design system managers to use to measure the effectiveness of component libraries, the adoption of new components and design system elements.
View
Design tokens overhaul allowing for pushing via a Figma plugin, importing multiple Figma files and, exporting to different formats.
View
Designed the architecture for micro-frontends on the B2C business. This enabled multiple teams to deliver quickly with a defined contract between services. This supported the dynamic onboarding flows which I also designed to make testing flows easier and less time consuming to build.
iOS app designed to run interactive experiences across multiple devices like quizzes, play media and simple games. It leveraged a connectivity framework designed for gaming experiences in order to connect the iPads over WiFi or fallback to Bluetooth.
View
Customizable in-product report builder which generated PDFs and leveraged web technologies to allow reports to be previewed and updated in realtime.
ViewI write articles about web development, the challenges as a product engineer and my thoughts on the industry and the future of coding.
A deeper look at an animation in Apple Maps on iOS 26.5. I break down some micro interactions in this built-in app that you may not have noticed.
Read more
Writing is a way to organise your thoughts, just like writing code. AI is not a replacement for thinking.
Read more
My thoughts on AI as a software engineering and what it could mean for software, art and being human.
Read moreI don't just write on my own blog, here's some of the posts I've written for employers or around the web if somenone will let me!
Learn how to integrate zeroheight documentation directly into your iOS development workflow using the zeroheight API. This guide covers automating documentation updates and keeping your design system components synchronized.
Read more
Discover how to build a Raycast extension using the zeroheight API to quickly search and access your design system documentation right from your desktop. Streamline your design system workflow with this powerful integration.
Read more
Explore strategies for implementing and encouraging optional 10% time in engineering teams. Learn how to foster innovation, personal growth, and experimental projects while maintaining productivity and team goals.
Read moreIf you have an opportunity you think I might be interested in, want to collaborate with me or, need something built — fill out the form to reach out.
A comprehensive video tutorial series covering everything from basic code components to advanced Framer Motion integrations.
Watch Coding with Seth and let's build things together, experiment with web technologies and craft amazing animations in Framer Motion.
